You Know Something's Broken.
You Just Don't Know How to Fix It.

We're a team of management consultants and agency owners who joined forces to solve the problems small businesses face every day — the kind of solutions that used to be reserved for companies with six-figure budgets.

Free instant assessment. No pitch. Just a straight conversation.

Adam Oliver
Adam Oliver, Founder — I've worked across retail, wholesale, automotive, FMCG, and digital marketing for over 15 years. I ran agencies, managed sales teams at some of Australia's biggest companies, and built retail businesses from scratch. I started Retale because I know how hard SME really is — and I know the solutions that could help are usually priced for enterprises. We're changing that.
Sound Familiar?
We've Seen Your Problem Before.

Different industries. Same frustrations. Here's what we build — and what it actually costs.

Trades & Services

You see all the ads teaching you to do your own lead gen. Good — you should.

But then what? The leads come in and you're under a house. The phone rings while you're up a ladder. Can you answer every call, schedule every quote, book every job, and do the admin — while you're on the tools? You're not scalable. Your time is not infinite. Every missed call is a customer who'll ring the next bloke on Google. And when you finally get home, you're quoting, chasing invoices, and following up overdue payments until 9pm. You didn't start a trade to become an admin worker.

Scale your lead gen — do the marketing, generate the leads, and we'll back it up with the resource you need to convert them. A fully trained assistant answers every call, SMS, and email — triages emergencies, captures quote requests, answers the basics, and books jobs into your calendar Stay on the tools longer — stop pulling over to return calls. Your assistant handles the scheduling, the follow-ups, and the "what time do you open?" calls so you don't have to Cut the admin nightmare — automated invoice follow-up chases late payments before they become a cash flow problem. Job management that doesn't require your evenings. After-hours coverage — emergency routing alerts on-call staff instantly. No more passing around the duty phone. Never miss that 2am callout again.
Get on the tools. Stay on the tools. Scale without hiring.
Real Estate

Your future clients are your lifeblood. But your pipeline runs on memory.

Listings that need a change of strategy have been sitting there for 40, 60, 90 days — and nobody's reaching out to those vendors with a fresh approach. Meanwhile, a buyer enquires on Saturday afternoon and doesn't hear back until Tuesday. Every other agent is calling every buyer on Monday morning — while they're at work. And your lead generation pipeline? It's a spreadsheet someone updates when they remember.

Automated listing prospecting — finds properties in your area that have been on the market too long and need a change of strategy. Sends custom physical letters in your brand, with your comparable sales, showing that vendor why your experience in this market matters. Gets you that conversation. Buyer screening & callbacks — when a buyer enquires, your assistant sends a text first: "When's a good time to call you about the property you looked at?" Then calls at that time — not Monday morning when they're at work. She knows what they've viewed, where they're looking, and screens for genuine interest. You get a callback with a qualified buyer and a full transcript. Focus and clarity back — your assistant filters the noise, surfaces the genuine opportunities, and tells you exactly where to spend your time today
Get the listing. Get the buyer. Get your time back.
Hospitality · Cafés · Restaurants

Your staff are making coffees. Not answering the phone.

Someone calls to book a table for Saturday night. The phone rings 6 times and goes to voicemail. They book somewhere else. Your team is too busy during service to take reservations, answer questions about the menu, or deal with the third "do you have parking?" call of the day. You're losing bookings you don't even know about.

A trained assistant that answers every call — takes bookings, confirms dietary requirements, answers questions about your hours, menu, and location Handles calls, SMS, and email enquiries — responds instantly whether it's a phone call during rush or a text at 10pm No-show follow-up — automated reminders before the booking, recovery messages after a cancellation Cancellation? The next person on the waitlist gets a callback automatically — that table never stays empty
Tables filled. Every enquiry answered. Every no-show chased.
Hair Salons · Pet Groomers · Beauty

You're with a client. The phone rings. Again.

You can't put down the scissors to answer. Your receptionist is already dealing with someone at the desk. The caller hangs up and books with the salon down the road. Half your no-shows never rebook because nobody follows up. And your best clients — the ones who come every 6 weeks like clockwork — occasionally drift away because life got busy and nobody reminded them.

An assistant that handles every booking call — knows your availability, books the right service with the right stylist, sends confirmation Calls, SMS, email — all covered. Clients can text to reschedule and get an instant response No-show recovery and rebooking — automated follow-up before the gap costs you a client Cancellation? The next client on your waitlist gets called automatically — that chair never sits empty Reactivation — reminds lapsed clients it's time to book before they find someone new
Your chair stays full. Your phone stops ringing. Your clients stay loyal.
Lawn & Garden · Home Services

You mow lawns. You want more customers in your area. You're not a marketer.

You know there are houses in your patch with 800sqm blocks that need regular mowing. But finding them, reaching the owner, and getting that first conversation? That's not why you started this business. You're good at the work — you just need more of it, in the right suburbs, without paying an agency thousands for leads that go nowhere.

Automated local lead generation — finds properties in your service area that match your ideal customer profile (block size, property type, location). Sends customised physical letters addressed to the owner, in your brand, offering your services. Works for any home service — lawn mowing, pool cleaning, pressure washing, pest control. If you can define the property, we can find it and reach the owner. No agency retainer. No mystery. You see exactly what's being sent, to whom, and what's coming back.
New customers, found and contacted, without lifting a finger.
Pool & Property Services

Every house with a pool in your area is a potential customer. You just can't reach them all.

You drive past them every day. You know exactly which suburbs have pools. But you're running your rounds, not running marketing campaigns. Door-knocking takes time you don't have, and online ads bring tyre-kickers from the wrong postcode.

Automated prospecting — identifies properties with pools in your target area and sends personalised letters to the homeowner, in your brand, introducing your service Targeted by geography — you define the suburbs, we find the properties. No wasted spend on the wrong areas. Follow-up handled — if they enquire, your assistant responds, qualifies the lead, and books the quote
More conversations. Less admin. Better pipeline.
Wholesale & Distribution

Your reps drive 4 hours a day. That's 4 hours of dead time — unless it isn't.

Before a store visit, they're pulling over to check spreadsheets. After the call, they're typing notes in the car park. They're trying to check their calendar while driving. And every evening? Admin. Reports. Emails. The stuff they should have done during the day but couldn't because they were on the road. You're paying them to sell and build relationships — not do data entry.

A personal AI assistant for every rep — draft emails, pull reports, check their calendar, and prep for the next meeting, all by voice while they drive. No more pulling over. No more after-hours admin. Post-meeting intelligence — action items emailed to every attendee automatically, your rep's tasks added to their to-do list, a summary sent to anyone who needs to know. Meetings actually lead somewhere. Pre-visit briefings on their phone — what the store ordered last, category trends, competitor pricing, and exactly what to pitch. Walk in prepared, not blind. Demand intelligence — know what's moving before your customers tell you. "We ordered too much" shouldn't still be a weekly conversation.
Make your reps efficient and give them their time back to focus on what you pay them for — customer relationships and selling.
Retail

Six stores. Four systems. None of them talk to each other.

Your POS says one thing, your website says another, and nobody knows what's actually in stock at which location. Pricing decisions are gut feel. Promotions are "what worked last year." And your lapsed customers? You wouldn't know they'd left until someone asks why revenue is down.

Unified data — inventory, pricing, and customers across every channel, actually talking to each other Competitive pricing intelligence — know what your competitors charge before you set yours Automated customer reactivation — lapsed customers re-engaged before they forget you exist
Every system connected. Every decision backed by data.
Replacing Your Agency

You're paying a retainer. You have no idea what it's actually doing.

You signed up 18 months ago because they promised leads, growth, a strategy. Now you get a monthly PDF with graphs that go up and to the right, but the phone isn't ringing any more than it was before. You can't tell what's working, what they've actually done this month, or whether you'd even notice if they stopped.

We replace opaque retainers with transparent systems — you see exactly what's running, what it costs, and what it's producing Real results, not reports — automated lead generation, follow-up sequences, and customer engagement that actually moves the needle Full visibility — dashboards you can read, metrics that matter, and a team that can explain every dollar
Transparency, not retainers. Results, not reports.
Medical & Allied Health

Half your missed calls are new patients you'll never hear from again.

Your receptionist is answering phones, booking appointments, chasing no-shows, and managing referrals — all at once. Patients who call after hours go to voicemail and book with the practice down the road instead. No-shows cost you $200 a pop and the follow-up process is "hope they rebook."

An assistant that triages every call — new patient? Urgent? Repeat prescription? Books them in, sends confirmation 24/7 availability — after hours, weekends, lunch breaks. Never miss a new patient again No-show recovery — automated follow-up and rebooking before the gap costs you Cancellation? The next patient on your waitlist gets called automatically — that slot never goes empty
Every patient heard. Every appointment filled. Every no-show followed up.
Professional Services

You bill by the hour. But half your hours aren't billable.

Client onboarding takes three emails and a phone call. Meeting notes live in someone's head. Follow-ups fall through the cracks when things get busy. You started this practice to do the work — not to manage the admin around the work.

Automated client onboarding — intake forms, document collection, and welcome sequences without lifting a finger Meeting intelligence — calls transcribed, action items extracted, follow-ups scheduled automatically Client communication on autopilot — nothing falls through the cracks, even when you're flat out
More billable hours. Less admin. Clients that never feel forgotten.

Your cheapest next hire. Pays for itself in weeks, not years.

Booking & Reception

On average, our clients pay

$290/month

Handles your bookings
while you do your job.

AI Assistants & Callbacks

On average, our clients pay

$500/month

Calls, texts, emails —
handled around the clock.

Automated Lead Gen

On average, our clients pay

$700/month

Sell one house from our system
and it pays for itself for years.

On average. We can usually give you an estimate on the first call.

See yourself in any of those?

Let's talk about yours. 15 minutes. No pitch.

Get Your Free Instant Assessment →
Your Systems, Not Ours
We Don't Replace What's Working.
We Make It Work Harder.

In 99% of cases, we don't touch your existing systems. Your POS, your CRM, your accounting software, your booking platform — they stay. We plug into them, connect them, and build on top of what you already know and trust.

We listen first

Before we recommend anything, we understand how you actually work — not how we think you should work. Your workflow matters more than our preference.

We build around you

Xero, MYOB, QuickBooks, Shopify, Square, WooCommerce, Stripe, Cliniko, REX, ServiceM8, Tradify, SimPRO, Fergus, Jobber, AroFlo, HubSpot, Salesforce, Fresha, Timely, Acuity Scheduling, Calendly — whatever you're running, we connect to it. No rip-and-replace. No retraining your team.

We recommend honestly

Sometimes the right answer is a better tool, not more automation. If your current setup needs changing, we'll tell you — and help you find the right fit.

Fully managed

We build it, we run it, we maintain it. If something breaks at 2am, that's our problem. You don't need an IT team — you've got us.

How It Works
Three Steps. No Surprises.

We don't sell software. We solve problems. Here's how.

01

Tell Us the Problem

Not what software you think you need. Just the thing that's costing you time, money, or sleep. We'll figure out the rest.

02

We Design the Fix

Our team scopes the solution, maps it to your existing tools, and shows you exactly what changes — before you spend a dollar.

03

We Build and Run It

Custom-built, fully managed. We monitor it, maintain it, and improve it. You get on with running your business.

Who We Are
Adam Oliver

We've Been Where You Are.
That's Why We're Good at This.

We're not a tech company that read a blog post about your industry. We're management consultants, agency owners, and operators who've spent 15+ years working across retail, wholesale, automotive, FMCG, professional services, and digital marketing — not as outsiders looking in, but as people who've sat in your chair and dealt with the same problems.

We've run agencies, managed P&Ls, built sales teams, and operated multi-site retail businesses. We know how hard small business really is. We also know that the tools to make it easier shouldn't cost what they cost.

We could go on about credentials. But let's focus on understanding your problem and solving it. That's the whole point.

Australian-based. Down to earth. We get it.

15+
Years doing this for real clients
100%
Australian · Real people

We Don't Sell AI. We Solve Problems.

Technology is how we deliver. Understanding your business is where we start.

Book Your Free Instant Assessment →
Questions
Fair Enough. Let's Answer Them.
How much does this cost?
See the pricing above — most clients land between $290 and $700/month depending on what they need. We can usually give you a ballpark on the first call, and a fixed quote after scoping. No surprises.
Do I need to understand AI or technology?
No. You need to understand your problem. We handle the rest. If we can't explain the solution in plain English, we haven't understood it well enough ourselves.
Is this just ChatGPT with a nice website?
No. ChatGPT is a tool — like a hammer. We build houses. Custom systems connected to your business, doing real work while you sleep. The intelligence is in how it's designed, not which tool is underneath.
Will you replace my existing systems?
Almost certainly not. We work with what you've got — your POS, your CRM, your accounting software. We connect to them and build on top. If something genuinely needs changing, we'll tell you honestly and help you find the right fit. But we listen first and recommend second.
I already pay an agency. How is this different?
Agencies sell you hours and send you reports. We build you systems that run whether we're involved or not. Everything is transparent — you see what's running, what it costs, and what it's producing. No mysterious retainers. No monthly PDFs with vanity metrics.
How long does it take?
Most solutions are live within 2–4 weeks. Some in days. We'll tell you upfront and we won't start until you're comfortable.
What happens if something breaks?
We fix it. Every solution is fully managed. You don't need an IT team — you've got us.
Still Scrolling?

You're either up at 3am reading this and we should be singing you to sleep — or you can do something about that anxiety and call us.

This call connects you instantly. No gatekeepers, no waiting for a callback. We do an initial assessment on the spot, match you with a real person based on your problem, and build real solutions — most delivered in weeks, not months or years.

Get Your Free Instant Assessment →

15 minutes. No jargon. No pitch. Just a straight conversation about what's costing you.

Privacy Policy

Last updated: 29 April 2026

1. Who We Are

Retale Pty Ltd (ABN pending) ("Retale", "we", "us", "our") operates from Gold Coast, Queensland, Australia. We provide business consulting, automation, and technology services to small and medium businesses.

2. Information We Collect

When you submit an enquiry through our website, we collect:

3. How We Use Your Information

We use your information to:

4. AI Processing

We use AI technology (including large language models and voice AI) to:

AI-generated outputs are reviewed and supervised by our human team. We do not make automated decisions that have legal or similarly significant effects on you without human oversight.

5. How We Store and Protect Your Information

Your data is stored on secure, encrypted servers. Voice recordings are processed by our technology partners (including ElevenLabs) under strict data processing agreements. We retain your information for as long as necessary to provide our services or as required by law. You may request deletion at any time.

6. Who We Share Your Information With

We may share your information with:

We do not sell your personal information. We do not share your information with unrelated third parties for marketing purposes.

7. Your Rights

Under the Australian Privacy Principles, you have the right to:

8. Cookies & Tracking Technologies

We use cookies and similar technologies in two categories:

Essential Cookies (always active): Remember your consent preferences and ensure the website functions correctly.

Analytics & Marketing Cookies (only with your consent): We use tracking technologies from the following platforms to understand how visitors use our website, measure advertising effectiveness, and deliver relevant advertisements to you on other platforms:

These platforms may use the information collected to show you targeted advertisements on their networks. This data may be processed outside of Australia in accordance with each platform's privacy policy.

Your control: You can withdraw cookie consent at any time by clearing your browser cookies for this website. You can also opt out of personalised advertising through your settings on each platform, or through the Australian Digital Advertising Alliance.

Marketing cookies are never loaded unless you click "Accept All" on our cookie consent banner.

9. Contact Us

For privacy enquiries, data access requests, or complaints:

Email: adam@retale.com.au
Address: Gold Coast, Queensland, Australia

We will respond to all privacy requests within 30 days.